Advertising Hub Pvt Ltd
To create a hyper-local, high-recall campaign for Boss Cooler that resonates with customers in East UP, positioning the product as the ultimate solution to unbearable summer heat.
We tapped into the everyday struggles of people during peak summer, using a touch of humour and relatable scenarios to make the message stick. The hero of our campaign was not just the cooler—it was the feeling of relief and joy it brings.
The idea was summed up in a sharp, memorable tagline:
“Jab garmi se mahol ho tragic, fir chalega thandi hawa ka magic.”
This line captured both the frustration of summer heat and the magic of instant cooling, with regional flavour.
Strong viewer engagement with video shares and positive local comments