Advertising Hub Pvt Ltd
To elevate Ledvance’s premium lighting products with a high-end, aspirational look and feel—creating a visual identity that positions them as niche, design-forward, and technologically superior in a competitive market.
Instead of conventional photography or real-life product shoots, we chose a CGI-first approach to reflect the exclusivity of the product line. This enabled us to control every detail—light, material, ambience—and present the products in their most ideal, luxurious form.
We designed futuristic, stylized 3D environments that matched the innovation of the products themselves—merging lighting technology with art and architecture. The goal was not just to show the product, but to evoke desire.