Advertising Hub Pvt Ltd
To promote Tata Dhaanya’s narma (cotton) seed range in the northern agricultural belt—Haryana, Punjab, and Rajasthan—through a digital-first campaign that connects with progressive farmers and encourages timely seed selection.
The insight was simple but powerful: sowing the right seed at the right time changes everything for a farmer. We built a campaign around urgency and opportunity, positioning Tata Dhaanya’s cotton seeds as the smartest choice when timing is critical.
Our creative hook, “Mauka Sahi Hai, Narma Chunna Yahi Hai!”, combined regional appeal with motivational energy—driving farmers to act decisively during the cotton season.