Advertising Hub Pvt Ltd
To craft packaging that goes beyond functionality—infusing brand storytelling, emotional connection, and delight. The aim was to prioritise human connection, simplicity, and aspiration to create an unforgettable experience that resonates well beyond unboxing.
We focused on strengthening the master brand’s equity, positioning d.light as a category leader and a dominant force in solar energy solutions. Our strategy centred around a master-brand dominant approach to unify the portfolio and drive brand recognition across markets.
Visual consistency was key—every design decision was made to ensure cohesiveness, elevate brand recall, and build a strong emotional narrative through packaging.
We delivered a comprehensive packaging system that included:
The refreshed packaging design significantly improved brand shelf presence and created a stronger emotional connection with consumers, reinforcing d.light’s promise of delivering affordable, sustainable energy solutions with pride and purpose.